I spent a fare few hours driving back and forth between Newcastle and Sydney and this gives me ample time to listen to audio training programs and also ample time to think and reflect.

I have been listening to David Allen a lot lately and his audio program “Getting Things Done Fast”. It is an epic training course and it has revolutionised the ways I remember things and plan my to dos.

David Allen talks about the different planes of life. The runway (action points), 10,000ft (active projects), 20,000ft (job description), 30,000 (next 1-2 yrs), 40,000ft (next 5-10 yrs) and 50,000ft (overall life purpose).

At the moment my world is completely focused on the runway and 10,000ft. Not even in the area of my side business but in the area of my employment. I have just moved into a new role and it is taking me a bit to get my head around everything and get up to date on all my stuff.

However, on these long drives (when I cannot do any work) I have had time to think about MacLane, the media business I want to start up. I have been thinking about where I want to take the company and what I want it to look like in 10 years if anything were possible. I wanted to define great success.

I started thinking over goals and standards that we live by as a company. For example I want to promote free access to information, but don’t want to promote information that may have a negative impact on people’s lives (eg. A blog on how to hate people). I also had to think about whether I wanted to be 100% ‘christian’ or 100% focused on big life impacting things (eg. Personal development, family, spirituality) or could I broaden my span to fit other things I enjoy (eg. Movie reviews, book reviews etc).

In the end the below mission statement/mantra is what I was able to come up with.

I stole some of it from Mylan Global.

Our goal is to provide the world’s 7 billion people with affordable and easy access to quality information that helps them make informed decisions that will improve the lives of themselves and other.

This mission statement allows me to encorporate things like my movie review site, but it is also very narrow in that the information I produce has to work towards providing people with information that helps them to make positive informed decisions. This excludes all sorts of media that I could get myself involved in.

I set a BHAG with the goal to reach the world’s 7 billion people. This means I will need to use the internet and other forms of media. I can also use other forms of expression apart from writing (video, seminars, training classes).

I like my mission statement and although I don’t plan to leave my job and start this business today this mission statement will remain in the back of my mind and slowly become a mantra and hopefully a reality one day.

I recently started a twitter account for CashFlowInvestor.com.au (just a couple of days ago actually).

After the Google Panda update it is obvious that social media in now playing a huge role in search engine rankings. It is time that I started tapping into this for CFI and see how it can help build the blog and improve my search engine rankings.

There are many ways to build a large targeted twitter following but I am going to focus on the following techniques:

1. Deliver daily value through my tweets and grow organically through retweets and twitter search
2. Use my blog and email list to promote the twitter stream
3. Find people in my niche who already have solid followings and then poach their followers

As of yesterday I had one twitter follower. As I am writing this I have tripled my following to 3.

Look out twitter, here I come

Here is what an average day is like in the life of Ryan in the latter part of 2011.

2:00am – Wake up to baby crying. Give Kelly encouragement as she gets up to feed the baby

6:00am – Wake up to baby crying and feed Branson.

6:30am – Put Branson in his chair and have a shower

7:00am – Leave home and skate to the train station. Spend the train ride writing for CashFlowInvestor.com.au

8:15am – Arrive at work

8:30am-5:00pm – Work hard at my job. Calling pharmacies and helping them increase their income with Alphapharm products

5:00pm – Walk to train station. Push past as many people as possible to make sure I get a seat. Try to write on the train for an hour but usually stuff around for 30 minutes

6:40pm – Arrive home. Give Sasha dinner and bath and put her to bed. Then have dinner myself

7:45pm – Chill out with wife…maybe watch some TV.

9:00pm – Feed Branson and give him a bath

11:00pm – Get in to bed and hopefully get to sleep

That is an average day for me in the latter part of 2011. It isn’t incredibly inspiring but I love my life

At the end of November my site CashFlowInvestor.com.au started ranking well and getting good search engine traffic.

At the start of December my search engine traffic halved. Seems my site is currently doing the google dance. Going up and down, up and down the search engine rankings.

Lucky I have a long term goal AND lucky I capture my traffic so I can grow my site despite what Google thinks of me at any given time.

Branson – Born 21/11/11
3.58kg and 51.5cm
Very happy baby

I wrote yesterday about how I want to focus on writing one good post per week. Not 5-10 mediocre posts.

Let’s look at the power if one post:

http://www.ryanmclean.net/best-movie-speeches-of-all-time-top-15-inspirational-movie-speeching/

This post delivers around 100 visitors per day, or over 3,000 visitors per week to my site.

Why?

Because it is an amazing post. It delivers value and gives the reader exactly what they want.

If only I had 10 of these on CashFlow Investor…add that to the to do list

I would rather create one good post per week than work my ass off to produce a post or two per day that are mediocre.

One good post that you can link back to and draw traffic to over and over is worth it’s weight in gold, especially if it contains an affiliate link or a link that makes you money.

You don’t create a great site with mediocre content, and I want to create a great site. It will just take me a bit longer